About our Public Affairs Services

Mac Strategies Group has extensive experience coordinating with organizations to understand their public affairs needs. Our initial task is often centered on stakeholder assessment so like-minded grassroots and grasstops voices can be identified and recruited to support our efforts on your behalf. Through this development of mutually beneficial relationships, we can often advance your public policy perspective and even help inoculate you from the efforts of opposing forces. Once our natural stakeholders and allies are identified, we develop and execute a plan for outreach and engagement to build a meaningful coalition.

A key tactical effort focuses on relationship mapping to build a robust assessment of policymakers and influential leaders who could be allies, opponents, or may need mitigation. Our team is experienced and seasoned to manage your campaign, offering prudent political advice and counsel. We have extensive capabilities in providing political, media and legislative intelligence, offering strategies to enhance our clients’ involvement with key decision makers.

Once our grassroots voices and grasstop influencers are armed with our messages and mobilized, we adhere to a deliberative, purposeful coordination of the campaign. We are thoughtful in keeping lines of communication active within the coalition, being certain that the efforts of our coalition and related constituencies are managed to keep our clients briefed on key developments.