Case Study:

Stop the IL Satellite TV Tax

Stop the IL Satellite TV Tax

Objective:

Implement an aggressive grassroots and public relations campaign to raise awareness and generate momentum for lawmakers to reject a Satellite TV Tax (HB 5540) in the 2012 veto/lame duck legislative sessions.

Results:

Engaging grassroots efforts on the ground, conducting an opinion poll and strategically navigating messaging with the media, our aggressive campaign changed the dynamic. The bill was not called for a vote during either the veto or lame-duck sessions due to the increasingly heavy public opposition generated to the satellite tax.