Case Study:

Illinois Coalition to Abolish the Death Penalty (ICADP)

Illinois Coalition to Abolish the Death Penalty (ICADP)

Objective:

Execute a statewide campaign to raise public awareness, generate media support and build momentum for lawmakers to pass legislation to repeal the death penalty in Illinois.

Results:

Our team secured overwhelmingly positive coverage from an originally skeptical media on an incredibly divisive issue. The unprecedented media attention resulted in an abolition bill reaching the Governor's desk for the very first time, putting Illinois on the national stage making it a leader in the historic push to end state-sponsored executions.