Case Study:

GROW-IL (Hydraulic Fracturing Coalition)

GROW-IL (Hydraulic Fracturing Coalition)

Objective:

Build a coalition of stakeholders to promote common-sense hydraulic fracturing legislation in Illinois and simultaneously generating positive earned media coverage.

Results:

Our team developed and created the GROW-IL coalition and branded them as the main proponent for the legislation. We secured statewide earned media, editorial board support and coordinated public affairs efforts leveraging both business, environmental and labor's ties to lawmakers. With the momentum of overwhelming media support, lawmakers saw fit to pass historic hydraulic fracturing regulations in 2013 which were then signed by Governor Quinn. The final compromise represented an unprecedented group of stakeholders coming together on a very controversial issue garnering national media coverage.