Case Studies

Our firm has represented Fortune 100 corporations, family-owned businesses, professional trade associations, public policy organizations and issue-advocacy coalitions. We have become one of the most successful firms in waging impactful public relations, public affairs and crisis communications campaigns for clients on a number of fronts. Listed below is a sample of some of our case studies you may recognize.

Stop the IL Satellite TV Tax

Stop the IL Satellite TV Tax

Implement an aggressive grassroots and public relations campaign to raise awareness and generate momentum for lawmakers to reject a Satellite TV Tax (HB 5540) in the 2012 veto/lame duck legislative sessions.

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Marsy’s Law - Illinois Crime Victims’ Bill of Rights

Marsy’s Law - Illinois Crime Victims’ Bill of Rights

Mac Strategies Group was engaged to implement a comprehensive public relations/public affairs campaign to promote a ballot initiative in hopes of securing support from voters across Illinois to implement the Marsy’s Law legislation when they reached the polls on Election Day. Our objective was to execute a statewide strategy to raise awareness for the Crime Victims’ Bill of Rights (Marsy’s Law) constitutional amendment to ensure its passage in the 2014 Illinois general election by securing the required 60% voter approval.

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Coalition Opposed to Chicago City Council E15 Mandate

Coalition Opposed to Chicago City Council E15 Mandate

Execute a strategy targeting Chicago media to weigh-in on behalf of our efforts to encourage the Chicago City Council to hear our concerns and delay action by taking a more deliberative examination of the E15 proposed ordinance.

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Illinois Retail Merchants Association (IRMA): Marketplace Fairness Act

Illinois Retail Merchants Association (IRMA): Marketplace Fairness Act

Devise and implement a public relations and public affairs strategy generating support for a federal solution to online sales tax fairness (E-Fairness) to level the playing field between large online retailers and brick-and-mortar stores.

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GROW-IL (Hydraulic Fracturing Coalition)

GROW-IL (Hydraulic Fracturing Coalition)

Build a coalition of stakeholders to promote common-sense hydraulic fracturing legislation in Illinois and simultaneously generating positive earned media coverage.

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Illinois Coalition to Abolish the Death Penalty (ICADP)

Illinois Coalition to Abolish the Death Penalty (ICADP)

Execute a statewide campaign to raise public awareness, generate media support and build momentum for lawmakers to pass legislation to repeal the death penalty in Illinois.

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Quality Float Works, Inc.

Quality Float Works, Inc.

Generate a comprehensive public relations campaign focused on the family-owned and operated manufacturing company’s success, leadership, public policy activities and unique achievements of the company’s executives; identify and secure opportunities to secure awards and additional recognition for the company.

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Pharmacy Choice & Action Now

Pharmacy Choice & Action Now

Implement a campaign to help bolster a coalition and raise awareness while generating momentum for lawmakers to support a wide variety healthcare access and affordability issues.

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Unlock Our Jobs Coalition

Unlock Our Jobs Coalition

Execute a public relations/public affairs campaign to educate the public, media and government leaders about the enormous negative economic impact of closing the Chicago locks and minimize the scare tactics surrounding the perceived threat of Asian carp.

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